The story of Atchu · Curious goods · Dubai
Atchu started with a simple thought: you shouldn't have to choose between a treat and feeling good about it.
The idea
Coffee, things to eat & other small pleasures, made without refined sugar.
So we built a menu with no refined sugar in our drinks and sweets, added protein where it counts, and left plenty of room for joy. Eight signature drinks. Overnight protein oats. Better-for-u goods to take home. Giving in a little isn't just allowed here; it's encouraged.
The swirl
Look closely at our name and you'll see letters that stretch, curl and wander off into swirls. That little wander is us: clean and considered most of the time, with the occasional unexpected turn.
The same swirl shows up everywhere: in polished silver, in our patterns, and in the small details on the things we hand you. It's our slogan, drawn as a line.
Our colours
Dusty pink leads, with deeper pinks and burgundy for depth, and dusty yellow and blue for the unexpected bits.
Things you'll want to touch
Our world is built from texture: matte and velvety surfaces next to glossy tiles, terrazzo and polished silver.
Dusty rose ribbingSoft vertical lines in our signature pink.
Glossy tonal tilesHandcrafted shades of rose, each one a little different.
Polished silver swirlsThe line from our logo, in three dimensions.
Butter-yellow flutingFine grooves with a soft, warm glow.
Frosted dusty blueA muted glow, softly grainy, never too shiny.
TerrazzoLittle flecks of every colour we love.
Small kindnesses
Every order on talabat and Deliveroo goes out with a treat and a bottle of water for the driver. They bring you your little pleasure; we like to send one back with them.
Ways to order